Sublimely stylish in silver, the Swatch Cool Days stainless steel men's watch is a great choice for an everyday timepiece. The satin-finished watch case is topped by a flattened bezel with engraved Swatch logos, and it's completed by a classic triple-link stainless steel bracelet band. The blue dial features black-outlined Arabic numerals in a serif-style font, small two-minute numerals around the outer edge, 24-hour notations, and large, luminous dauphine hands (with seconds hand). Other features include a day-and-date window at 3 o'clock, precise Swiss quartz movement, and water resistance to 30 meters (99 feet)--enabling it to withstand splashes and snowspray, but not suitable for swimming. About Swatch In the mid 1970s, the Swiss watch industry was in the midst of its worst ever crisis after facing stiff competition from Japanese-made brands. The Swatch brand was launched in 1983 with the original Swatch quartz watch, a slim plastic timepiece with only 51 components that combined top quality with a highly affordable price. Today, after sales of over 200 million watches, the Swatch Group has grown to include brands such as Omega, Longines, Rado, Mido, and Pierre Balmain as well as the original Swatch brand. The name "Swatch" is often misconstrued as a contraction of the words "Swiss Watch," but Nicolas Hayek, Chairman of the Swatch Group, affirms that the original contraction was "Second Watch."
